Gone are the days when mobile ads were considered to be a hindrance, or obstruction while surfing your favorite website or app. Today’s customers find mobile ads interesting. 1 in 2 people find that mobile ads have driven them to buy some new product. A lot of people have even said that mobile ads have conveyed to them about a new product, or have provided information that seems to be useful.
Slowly the worth of mobile ads is growing, and this is probably why more and more mobile ads are coming in view.
A recent survey conducted claims that close to 70% people have viewed mobile ads regularly in the past 30 days. Marketers should rejoice at the platform opportunity availed in the form of mobile ads. Mobile advertising should become an intrinsic part of the marketing strategy and marketers should plan their campaigns.
But how can you create effective and efficient mobile ads? Here are 5 ways which you can indulge in to create persuasive mobile ads.
Restrategize Mobile Banner Ads
Most companies have given up on banner ads. They feel that it is better to use mobile first form of advertising, or open popups in mobile browse. Though that is an interesting way of creating ads, they cannot replace the effect of a banner ad. Banner ads hit on instantly, and are by far the most effective and efficient form of advertising
Instead of bidding goodbye to banner ads, try to reinvent them in a formula that can be applied to mobiles. You will see that such ads will create a drastic overall effect.
Images Say it All
When it comes to mobile, the users are pretty impatient. They need to view things at the instant of a click. If you make them wait, or use content that seems dull and boring, they will not take a second to close the tab.
Imagine you have a few seconds to convey what you have been thinking about? What would you do in that few seconds? You will need to talk about everything that matters in a simple and lucid manner. Use images, cleverly crafted videos or a combination of few words and images to convey your thoughts. The idea is to deliver a heightened user experience.
Go Responsive in Ads
Responsive offer an interactive and intuitive interface to the users. This is probably why users are in love with the responsive dynamics. You should ideally go responsive even in your mobile ads to make it compelling for the users. Every click or tap on the screen where your ad is being shown should reflect an action that makes the users feel good about viewing it.
Oh, you can even use call to action to increase traffic and conversions on your page. How interesting, a tap or a click, and the users gain amazing benefits.
Social Pairing
Do you enjoy a good social media presence? It is interesting to note that now you can use your social media effective presence and convert it into persuasive mobile ads. No, you don’t need to promote on social media channels, you just need to use them to optimize the effect of your brand.
How and why? Most users challenge their social media channel usage on their mobile phones. Interestingly, this is where you should also be present so that you can communicate with your users and interact with them.
Introduce your customers to social sharing. Make them want to share more by creating an effective social sharing button on your social media channel that you have introduced in your mobile ad. They should have some kind of incentive to do that. You can offer rewards for every share in terms of loyalty points or some freebies.
Keep it Simple
If you want an interactive mobile ad, you should keep it absolutely simple. Simple is the only way to persuade your users to view and communicate through the mobile ads. The whole idea about mobile is to work continuously and provide value add services to the users who are signing up to your brand.
Use these tips when trying to create a mobile ad. You will see that your users will love working with you once you have instilled these points.
Author Bio:
Juned Ahmed is an IT consultant at mobile app development company - IndianAppDevelopers.com leading name in Information Technology. He has recently written on Mobile app development using Cloud and APIs at his blog. Connect with Juned @twitter.
A recent survey conducted claims that close to 70% people have viewed mobile ads regularly in the past 30 days. Marketers should rejoice at the platform opportunity availed in the form of mobile ads. Mobile advertising should become an intrinsic part of the marketing strategy and marketers should plan their campaigns.
But how can you create effective and efficient mobile ads? Here are 5 ways which you can indulge in to create persuasive mobile ads.
Restrategize Mobile Banner Ads
Most companies have given up on banner ads. They feel that it is better to use mobile first form of advertising, or open popups in mobile browse. Though that is an interesting way of creating ads, they cannot replace the effect of a banner ad. Banner ads hit on instantly, and are by far the most effective and efficient form of advertising
Instead of bidding goodbye to banner ads, try to reinvent them in a formula that can be applied to mobiles. You will see that such ads will create a drastic overall effect.
Images Say it All
When it comes to mobile, the users are pretty impatient. They need to view things at the instant of a click. If you make them wait, or use content that seems dull and boring, they will not take a second to close the tab.
Imagine you have a few seconds to convey what you have been thinking about? What would you do in that few seconds? You will need to talk about everything that matters in a simple and lucid manner. Use images, cleverly crafted videos or a combination of few words and images to convey your thoughts. The idea is to deliver a heightened user experience.
Go Responsive in Ads
Responsive offer an interactive and intuitive interface to the users. This is probably why users are in love with the responsive dynamics. You should ideally go responsive even in your mobile ads to make it compelling for the users. Every click or tap on the screen where your ad is being shown should reflect an action that makes the users feel good about viewing it.
Oh, you can even use call to action to increase traffic and conversions on your page. How interesting, a tap or a click, and the users gain amazing benefits.
Social Pairing
Do you enjoy a good social media presence? It is interesting to note that now you can use your social media effective presence and convert it into persuasive mobile ads. No, you don’t need to promote on social media channels, you just need to use them to optimize the effect of your brand.
How and why? Most users challenge their social media channel usage on their mobile phones. Interestingly, this is where you should also be present so that you can communicate with your users and interact with them.
Introduce your customers to social sharing. Make them want to share more by creating an effective social sharing button on your social media channel that you have introduced in your mobile ad. They should have some kind of incentive to do that. You can offer rewards for every share in terms of loyalty points or some freebies.
Keep it Simple
If you want an interactive mobile ad, you should keep it absolutely simple. Simple is the only way to persuade your users to view and communicate through the mobile ads. The whole idea about mobile is to work continuously and provide value add services to the users who are signing up to your brand.
Use these tips when trying to create a mobile ad. You will see that your users will love working with you once you have instilled these points.
Author Bio:
Juned Ahmed is an IT consultant at mobile app development company - IndianAppDevelopers.com leading name in Information Technology. He has recently written on Mobile app development using Cloud and APIs at his blog. Connect with Juned @twitter.