Mobile has changed the landscape of communication and has been the medium for socializing, shopping, etc. too. Since mobile is such a personal medium, there are multiple ways to access its best features. Mobile app development is a challenging task in itself, but after the app is launched, numerous apps are being launched on an everyday basis that stands in the competition. Designing and launching an app is only the first step. The next most crucial step is to mobile app marketing.
Making a perfect marketing strategy for your app is necessary for matching up to the competition. One needs to promote your app as it makes sure that users return to the app. Many kinds of business ideas are hugely popular at the moment, but the right approach is needed to figure out mobile app development process.
This field is going to expand and become more competitive in coming years. Therefore, new app developers find this industry and career path quite challenging and ultimately some amateur mistakes might turn off a customer forever. These mistakes ruin the promotion of the apps and even result in their failure.
Therefore, to avoid making those mistakes, we are listing some most common mistakes that mobile app marketers make often.
Not making sufficient platform considerations
Developers fail to decide their right platform to design their app for. They are unable to choose between iOS, Android, and Windows. They base their platform choices on stereotypes. Just because many people believe monetization would be easier on the Apple App Store, they try to develop in iOS which may not be universal in all the cases. An effective strategy on one platform may not work on another.
Android is popular on a global scale for gaming and other apps while iOS reigns supreme in the enterprise world as well as in the U.S. If one intends to launch their app worldwide, then it is better to choose Android above iOS. Be sure to check in on the best practices for the store which you are developing for and understand if there is any risk to your concept being rejected prior to investing heavily in development. So, it is better to think of all possibilities and alternatives than to risk in limiting your customers.
Developing your app without a Monetization Strategy
Developers have a significant confusion during monetizing a strategy for an mobile app. Whether it will be good to choose a subscription model or go for in-app purchases is a choice that not many mobile app marketing professionals have a tough time to decide. It is best to start monetizing early in the development process as it lets you organize your app’s genre and popularity. However, it is essential to make as much money from the installations you get to generate and for that purpose, there are four ways to monetize your app: -
Lack of Research
Research of similar apps in the market and finding potential consumers in the market is where the success of your app depends on. Initially, in every new trend, downloads are great, but how do you make sure that you hit the finishing move and continue to build on the success? It is important to remember that the less research you do, the higher is your chance of failure.
The main aim of the app should either be better, faster or cheaper than its competition. With so many millions of apps on the App Store and even more on Google Play, it's hard to stand out from the crowd. Check before designing any app if there are any similar apps to your concept, then download these apps and learn from their mistakes so that you’re much more likely to succeed.
Conclusion
As we have identified some of the biggest mistakes that developers often make when promoting their applications, one can also take the takeaways on how one can avoid them. You can improve your app’s chances of success and make a powerful marketing tool for your company that can lead to increase your likelihood of your app being developed on time, covered well by the press, and well-monetized too. It is well worth a marketer’s time to make customers feel valued and find themselves with a loyal audience of fans who give feedback to make it better.
This field is going to expand and become more competitive in coming years. Therefore, new app developers find this industry and career path quite challenging and ultimately some amateur mistakes might turn off a customer forever. These mistakes ruin the promotion of the apps and even result in their failure.
Therefore, to avoid making those mistakes, we are listing some most common mistakes that mobile app marketers make often.
Not making sufficient platform considerations
Developers fail to decide their right platform to design their app for. They are unable to choose between iOS, Android, and Windows. They base their platform choices on stereotypes. Just because many people believe monetization would be easier on the Apple App Store, they try to develop in iOS which may not be universal in all the cases. An effective strategy on one platform may not work on another.
Android is popular on a global scale for gaming and other apps while iOS reigns supreme in the enterprise world as well as in the U.S. If one intends to launch their app worldwide, then it is better to choose Android above iOS. Be sure to check in on the best practices for the store which you are developing for and understand if there is any risk to your concept being rejected prior to investing heavily in development. So, it is better to think of all possibilities and alternatives than to risk in limiting your customers.
Developing your app without a Monetization Strategy
Developers have a significant confusion during monetizing a strategy for an mobile app. Whether it will be good to choose a subscription model or go for in-app purchases is a choice that not many mobile app marketing professionals have a tough time to decide. It is best to start monetizing early in the development process as it lets you organize your app’s genre and popularity. However, it is essential to make as much money from the installations you get to generate and for that purpose, there are four ways to monetize your app: -
- Ad Revenue
- In-App Purchases
- Subscriptions
- Paid
Lack of Research
Research of similar apps in the market and finding potential consumers in the market is where the success of your app depends on. Initially, in every new trend, downloads are great, but how do you make sure that you hit the finishing move and continue to build on the success? It is important to remember that the less research you do, the higher is your chance of failure.
The main aim of the app should either be better, faster or cheaper than its competition. With so many millions of apps on the App Store and even more on Google Play, it's hard to stand out from the crowd. Check before designing any app if there are any similar apps to your concept, then download these apps and learn from their mistakes so that you’re much more likely to succeed.
Conclusion
As we have identified some of the biggest mistakes that developers often make when promoting their applications, one can also take the takeaways on how one can avoid them. You can improve your app’s chances of success and make a powerful marketing tool for your company that can lead to increase your likelihood of your app being developed on time, covered well by the press, and well-monetized too. It is well worth a marketer’s time to make customers feel valued and find themselves with a loyal audience of fans who give feedback to make it better.